Imagine leading the marketing for a growing electrical supplies distributor in Mississauga!
Searching for a Marketing Manager to spearhead both digital and traditional marketing efforts. Our client offers the advantages of a large company, while maintaining a close-knit environment where your contributions truly matter. This role provides a unique opportunity to make a significant impact and move the needle.
You will lead the marketing function and help create their marketing strategy, execution and analytics. You will create digital and traditional marketing assets including images, compelling content for the website, social channels, email marketing, and physical collateral for the branches, to drive brand awareness, engagement and conversion. You will be responsible for Google Analytics, ad buys and work with our suppliers’ marketing departments to promote their products. Importantly, you will also own our leading-edge ecommerce platform containing over 80,000 items, perhaps the largest in our vertical, and leverage & grow its AI capabilities.
What you will be doing
- Collaborate with the VP of Sales and Marketing to develop and execute comprehensive marketing strategies to drive brand awareness, traffic, engagement, and conversions.
- Work closely with Manufacturing partners to ensure consistent communication of their brand identity within marketing campaigns and initiatives.
- Support branches by effectively communicating marketing campaigns and providing necessary marketing materials.
- Lead efforts to ensure consistency in messaging, branding, content, and the look and feel of all internal and external communications and marketing materials.
- Oversee and manage promotions, contests, giveaways, trade shows, and event marketing activities to drive engagement and enhance brand visibility.
Digital
- Plan and execute social media and email marketing campaigns, developing and maintaining an editorial calendar for digital marketing activities.
- Monitor key online metrics to track success and measure online campaigns using tools such as Google Analytics, Google Search Console, Google Ads
- Develop compelling content for the company website, including content pages, brand pages, banners, promotions, etc.
- Drive brand awareness and online presence through strategic digital marketing projects and campaigns.
- Create and edit ads to support various campaigns and initiatives.
Traditional
- Create, edit, and maintain all marketing materials, including flyers, line cards, catalogues, and banners
- Create and edit marketing material to support various campaigns and initiatives.
Let’s get to work! Contact me: Rick@Searchvelocity.ca
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