We are searching for a Marketing Specialist to own the day-to-day marketing execution across a wide range of channels – both digital and traditional.
The ideal candidate will bring a track record of successful digital and traditional marketing experience, ecommerce management, Google Ads, and readily adopt new technologies to maintain our position ahead of the pack.
You will execute their marketing strategy. You will create digital and traditional marketing assets including images, compelling content for the website, social channels, email marketing, and physical collateral for the branches, to drive brand awareness, engagement, and conversion. You will be responsible for Google Analytics, ad buys and work with our suppliers’ marketing departments to promote their products. Importantly, you will also manage their leading-edge ecommerce platform containing over 80,000 items, perhaps the largest in our vertical, and leverage & grow its AI capabilities.
Our client is a Business-to-Business (B2B) distributor of electrical supplies and automation, serving the industrial, MRO, OEM and institutional markets for over 30 years. A Canadian-owned business who has doubled in size over the past decade, who will give you opportunities for professional growth,
What you will be doing
- Collaborate with the VP of Sales and Marketing to execute comprehensive marketing strategies to drive brand awareness, traffic, engagement, and conversions.
- Work closely with Manufacturing partners to ensure consistent communication of their brand identity within marketing campaigns and initiatives.
- Support branches by effectively communicating marketing campaigns and providing necessary marketing materials.
- Lead efforts to ensure consistency in messaging, branding, content, and the look and feel of all internal and external communications and marketing materials.
Digital
- Plan and execute social media and email marketing campaigns, developing and maintaining an editorial calendar for digital marketing activities.
- Monitor key online metrics to track success and measure online campaigns using tools such as Google Analytics, Google Search Console, Google Ads
- Develop compelling content for the company website, including content pages, brand pages, banners, branch TV, promotions, etc.
- Own the digital marketing editorial calendar, including drafting, scheduling, and publishing content across LinkedIn, Facebook, Instagram, X, and YouTube.
- Drive brand awareness and online presence through strategic digital marketing projects and campaigns.
- Create and edit ads to support various campaigns and initiatives.
Traditional
- Create, edit, and maintain all marketing materials, including flyers, line cards, catalogues, and banners
- Create and edit marketing material to support various campaigns and initiatives.
- Event Logistics: Coordinate the execution of promotions, contests, trade shows, and corporate events.
We need these skills & experiences
- Bachelor’s degree/College Diploma in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in marketing, with a proven track record of driving results.
- Proficiency in graphic design software (Photoshop, Illustrator, InDesign, Canva) and experience creating visual content (static and video)
- Experience with tools such as builder.io, Klevu, Adobe Magento, Klaviyo, and Hootsuite is an advantage
- Experience with web analytics tools (e.g., Google Analytics, Google Search Console) and CRM systems (e.g., Salesforce).
- Basic photography or video editing skills for original content creation
- Familiarity with CRM systems (e.g., Salesforce) or Google Ads.
- Strong written and verbal communication, presentation, project management skills
- Self-motivated with the ability to manage multiple priorities and meet deadlines
- Knowledge of Microsoft
Let’s get to work! Contact me: 
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